Drip Marketing and Direct Mail: Nurturing Leads Over Time
- Julian Smith
- Aug 1, 2020
- 1 min read
Drip marketing is all about consistent, strategic communication with potential customers. In the context of direct mail, this approach involves sending a series of well-timed, relevant messages to leads. Listidy's platform allows you to effortlessly manage and schedule these drip campaigns, ensuring that your brand remains top-of-mind and nurturing leads until they are ready to convert. This method has been shown to increase response rates by up to 300%.